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WELCOME TO CLOTHES BY GUPTA Use code "NEWLAUNCH" for an extra 20% OFF on your first order FREE SHIPPING On All Orders 36 Years of Trust & Excellence
WELCOME TO CLOTHES BY GUPTA Use code "NEWLAUNCH" for an extra 20% OFF on your first order FREE SHIPPING On All Orders 36 Years of Trust & Excellence
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Our Story

A Legacy in Every Thread.

From a small beginning in Chandigarh to a growing family business serving customers across India — this is the story of Gupta Cloth House and Clothes By Gupta.

36 Years of Family, Fashion & Trust
Since 1990

From a Small Beginning to a Legacy of 36 Years

Every legacy begins with a first step. Ours began with a small space, a simple vision, and the courage to believe that something bigger was possible.

On 22 September 1990, the foundation of Gupta Cloth House was laid in Chandigarh, Sector 46.

What began with dupattas gradually grew into a much larger world of fashion — suits, sarees, lehengas, handloom, men's wear, dresses, fabrics and more.

Behind that journey was Mr. Anil Gupta, who carried forward the entrepreneurial spirit he inherited from his father, Mr. Madan Gopal Gupta, and his grandfather, Lala Geetaram Gupta.

With a graduation in B.A. with Mathematics and Economics from Panjab University, Anil Gupta chose entrepreneurship and began building a business of his own in 1990 alongside his brothers, Pawan Gupta and Pardeep Gupta.

There was no blueprint for what lay ahead. There was only hard work, family, faith and the determination to keep moving forward.

Mr. Anil Gupta
Mr. Anil Gupta Founder, Gupta Cloth House
The Founder

Building With Courage, Family & Faith

Behind the journey of Gupta Cloth House was Mr. Anil Gupta, who chose entrepreneurship and began building a business of his own in 1990.

Inspired by his father Mr. Madan Gopal Gupta and grandfather Lala Geetaram Gupta, his journey was built around hard work, family and the trust of customers.

From a small collection of dupattas to a growing fashion and textile business, the journey has continued through changing times, difficult moments and new opportunities.

“The journey was never only about building a business. It was about building something that could continue from one generation to the next.”
36+ Years of Excellence
1990 Founded
2023 Second Branch
India Online Presence
A Turning Point

The Night That Changed Everything

Sometimes, the greatest chapters begin after the hardest nights.

On 1 May 2000, when the business was moving forward and everything seemed to be going in the right direction, an unexpected tragedy changed everything.

The entire market was engulfed in flames.

Years of work, merchandise and the foundation that had been built with dedication were suddenly lost.

For many, that could have been the end of the journey. For the Gupta family, it became a turning point.

They started again. From scratch.

With the blessings of God and, most importantly, the trust, love and loyalty of their customers, Gupta Cloth House slowly rebuilt itself.

The setback did not make the business weaker. It made the family stronger.

02
The Next Step

The Courage to Take the Next Step

Growth often begins with a decision that feels bigger than you.

As the years passed, another defining challenge arrived. The business had outgrown its earlier space, and the family had to make a bold decision — to move from a smaller setup into a showroom and expand from Chandigarh into Punjab.

It was a major gamble. A bigger space meant more investment. More variety meant more responsibility. And moving to another state meant stepping into an entirely new chapter.

There was uncertainty. There was hesitation. There was even a lack of confidence about whether such a big move would work.

But the decision was made. They moved the entire setup at night.

Not once, but through a process that took around 10 days, working through the nights as they transformed their vision into reality.

What may have looked like a risky move at the time became another milestone in the journey of Gupta Cloth House.

Because sometimes, you don't wait until you feel completely ready. You take the leap, work through the uncertainty, and build your confidence along the way.

03
Our Customers

Growing With Our Customers

Over the years, Gupta Cloth House became more than a place to buy clothes. It became a part of people's celebrations, traditions and everyday lives.

From choosing a saree for a special occasion to selecting fabrics for a family function, from festive wear to men's traditional clothing — generations of customers have trusted us to be part of their important moments.

That trust is one of the greatest achievements of our journey.

Trends have changed. Fashion has evolved. Generations have grown.

But one thing has remained constant:

Our commitment to our customers.

04
Expansion

From One Store to a Growing Family Business

The success of the journey eventually opened the door to further expansion.

In 2023, Gupta Cloth House expanded with its second branch in Peer Muchalla, Panchkula, marking another important milestone in the family's journey.

From starting with a small collection of dupattas to building a diverse fashion and textile business, every new chapter has been built on the lessons of the previous one.

Every expansion carries a piece of the original dream.

Family Legacy

A Legacy That Belongs to More Than One Generation

Gupta family - Clothes By Gupta

The story of Clothes By Gupta is not only about a business. It is about family.

The foundation was built by Anil Gupta, inspired by the generations before him.

Today, the next generation is carrying that vision forward. His sons, Abhinav Gupta and Anant Gupta, are becoming part of the journey, supported by the strength and encouragement of their mother, Ritu Gupta.

This is how a family legacy continues — not simply by preserving what was built, but by giving the next generation the opportunity to take it further.

Anil Gupta Founder
Ritu Gupta Family & Legacy
Abhinav Gupta Next Generation
Anant Gupta Next Generation
Generations

Yesterday built the foundation. Today carries the legacy. Tomorrow will take it further.

Our Next Chapter

From Tradition to the Digital World

For more than three decades, our journey has been built around something very simple: bringing fashion, choice and trust closer to people.

Today, the way people discover and shop for fashion is changing. And so are we.

Clothes By Gupta is our next chapter — bringing the experience and heritage of Gupta Cloth House into the D2C world.

Our online journey allows us to take our collections beyond our physical stores and connect with customers across India, while continuing to build towards a much larger global presence.

Tradition
Meets
Tomorrow

The trust of a family business. The experience of 36 years. The richness of Indian fashion and textiles. The convenience of modern digital shopping.

Our Vision

From a Small Booth to a Global Brand

Our dream has never been limited to building another clothing store. We want to build a global fashion and textile brand while preserving the culture, values and traditions that brought us here.


We want to take Indian fashion to more people, more cities and eventually to the world.


But as we grow, one thing will always remain important to us: Never forgetting where we started.


From a small beginning in Chandigarh to a growing family business, from rebuilding after a devastating fire to taking bold steps into new markets, our journey has taught us that growth is not simply about becoming bigger.


It is about becoming stronger without losing your roots.

Our People

The People Behind Our Journey

Behind every customer experience is a team that works together to carry the values and traditions of Gupta Cloth House forward.

Jasveer Jassi
Jasveer Jassi Men’s Master
Sandeep
Sandeep Men’s Master
Santosh
Santosh Women’s Section
Kartar
Kartar Men’s Master
Pawan
Pawan Saree Section
Manpreet
Manpreet Saree Section
Sunil
Sunil Men’s Section
Veer Singh
Veer Singh Men’s Section
What Comes Next

The Legacy Continues. The Journey Goes Global.

The next chapter is already being written. Gupta Cloth House represents our heritage. Clothes By Gupta represents our future.

We are building a D2C presence that brings our collections to customers across India, while laying the foundation for our long-term ambition of reaching customers globally.

We want future generations of our family to look back at this chapter the same way we look back at the people who started it: with pride.

Because this is not just a business passed from one generation to another.

It is a story being built, one generation at a time.


36 Years of Excellence

From 22 September 1990 to today, our journey has been shaped by courage, family, fashion and the trust of our customers.

We started small. We faced setbacks. We rebuilt. We took risks. We grew. And now, we are ready for the next chapter.

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