Privacy Policy

Effective Date: 21st Sep 2026

At Clothes by Gupta, the online D2C fashion brand operated by Gupta Cloth House, we respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, process, store, protect and disclose information when you visit or use https://clothesbygupta.com/, place an order, contact us, interact with our social media channels, or otherwise use our services.

By using our website or providing your information to us, you acknowledge that you have read and understood this Privacy Policy.

1. About Us

Legal/Registered Business Name: Gupta Cloth House

Brand: Clothes by Gupta

Business Address: SCO 1, Royale Estate, Market, Ambala–Chandigarh Expressway, Zirakpur, Punjab – 140603, India

Website: https://clothesbygupta.com/

Email: support@clothesbygupta.com

Phone/WhatsApp: +91 62396 25382

Grievance Officer: Anil Gupta, Proprietor, Gupta Cloth House

2. Information We Collect

Depending on how you interact with us, we may collect information such as:

A. Information You Provide Directly

When you create an account, place an order, contact us, subscribe to communications or otherwise interact with us, we may collect:

• Full name
• Mobile number
• Email address
• Billing address
• Shipping/delivery address
• PIN code
• Order details
• Product preferences
• Measurements or stitching information where voluntarily provided
• Communication preferences
• Information you provide when contacting customer support
• Information provided in connection with a return, refund, exchange or cancellation request

Please do not provide sensitive personal information that is not necessary for processing your order or resolving your request.

3. Payment Information

Payments made through our website may be processed by third-party payment gateways or other authorised payment service providers.

Depending on the payment method selected, the payment provider may process information such as:

• Payment transaction details
• Payment status
• Transaction reference
• Limited payment-related information required to identify a transaction

We do not ordinarily store complete credit/debit card numbers, CVV numbers or other complete payment credentials on our own systems when such information is handled by the applicable payment service provider.

Payment providers may have their own privacy policies and terms governing their processing of payment information.

4. Information Collected Automatically

When you visit our website, certain information may be collected automatically through Shopify, cookies, analytics tools and other technologies.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• General location information
• Website pages visited
• Time spent on pages
• Referring website
• Interaction with website features
• Shopping-cart activity
• Technical information required for website security and operation

This information helps us operate, secure and improve our website.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

These technologies may be used for purposes such as:

• Keeping the website functional
• Remembering shopping-cart activity
• Improving website performance
• Understanding website usage
• Measuring advertising performance
• Personalising certain website experiences
• Preventing fraud
• Supporting analytics
• Understanding customer journeys

Third-party services used on our website may also place or access cookies or similar technologies in accordance with their own policies.

You may be able to control cookies through your browser or device settings. Disabling certain cookies may affect some website functionality.

6. How We Use Your Information

We may use personal information for legitimate business and service-related purposes, including:

Order Processing

• Processing and fulfilling orders
• Confirming payments
• Preparing shipments
• Delivering products
• Communicating order updates
• Handling cancellations
• Processing returns, refunds and exchanges

Customer Support

• Responding to questions
• Resolving complaints
• Investigating product or delivery issues
• Verifying return, refund or exchange requests
• Communicating with customers through email, phone or WhatsApp

Website Operations

• Maintaining and improving our website
• Providing website functionality
• Monitoring technical performance
• Preventing misuse and fraud
• Maintaining website security

Business and Marketing

Where permitted and based on the applicable consent or legal basis, we may use information to:

• Send promotional communications
• Share new product launches
• Inform customers about offers
• Understand customer preferences
• Measure marketing campaigns
• Improve our products and customer experience

You may opt out of promotional communications where applicable.

7. WhatsApp, SMS, Email and Other Communications

We may use your contact information to send communications relating to:

• Order confirmation
• Payment confirmation
• Shipping updates
• Delivery updates
• Return/exchange/refund updates
• Customer-support matters
• Important service announcements

Where required, promotional communications will be sent subject to applicable consent and communication requirements.

Customers may request to stop receiving promotional communications by using the applicable unsubscribe option or contacting us.

Stopping promotional messages will not necessarily stop essential transactional or service-related communications concerning an active order or account.

8. Sharing Information With Service Providers

We may share relevant information with trusted third parties where reasonably necessary to operate our business and provide services.

These may include:

• Shopify and related technology/service providers
• Payment gateways
• Courier and logistics companies
• Shipping and fulfilment service providers
• Website hosting and technology providers
• Analytics providers
• Marketing and advertising service providers
• Customer-support technology providers
• Professional advisers
• Legal, regulatory or governmental authorities where required

We aim to share only information reasonably necessary for the relevant purpose. Third-party service providers may process information according to their own terms and privacy policies.

9. Shopify

Our online store is operated using Shopify. Shopify provides technology and infrastructure that enables us to operate our online store, process orders and provide related services.

Information processed through Shopify may be subject to Shopify's applicable privacy practices and policies. Customers should also review Shopify's applicable privacy information where relevant.

10. Social Media

Clothes by Gupta maintains an online presence through social media platforms, including Instagram, Facebook and YouTube.

If you interact with us through social media, the relevant platform may collect and process information according to its own privacy policy.

Information you publicly post or voluntarily provide through a social media platform may be visible to others. We recommend that customers avoid sharing sensitive personal information publicly.

11. Customer Reviews, Photographs and Videos

Customers may voluntarily provide:

• Reviews
• Product photographs
• Videos
• Testimonials
• Feedback
• Other user-generated content

If you voluntarily submit such content to us for publication, you acknowledge that it may be used for legitimate business, marketing or promotional purposes in accordance with applicable law and the permissions provided at the time of submission.

We will not knowingly publish sensitive personal information without an appropriate basis or permission.

If you believe content containing your personal information has been published incorrectly, please contact us.

12. Unboxing Videos and Claim Evidence

When a customer submits an unboxing video, photograph or other evidence in connection with a product claim, we may process that information for the purpose of:

• Investigating the claim
• Verifying the condition of the package
• Verifying the product received
• Investigating missing or incorrect items
• Investigating transit damage
• Processing a return, refund or exchange
• Preventing fraudulent claims
• Resolving customer disputes

Such evidence will be handled for the relevant business and customer-support purposes.

Customers should avoid unnecessarily recording or submitting unrelated personal information, including other individuals, documents or private conversations.

13. Data Security

We take reasonable measures designed to protect personal information against unauthorised access, misuse, alteration, disclosure or loss.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials, where applicable, and should notify us if they believe their account or information has been compromised.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Processing and maintaining order records
• Customer support
• Returns, refunds and exchanges
• Accounting and business records
• Fraud prevention
• Legal and regulatory compliance
• Resolving disputes
• Protecting our legal rights
• Other legitimate business purposes

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer reasonably required, it may be deleted, anonymised or securely disposed of, subject to applicable legal and operational requirements.

15. Your Privacy Choices

Depending on applicable law, customers may have rights relating to their personal information, including the ability to:

• Request information about how their personal information is processed
• Request correction of inaccurate information
• Request deletion where legally applicable
• Withdraw consent where processing is based on consent
• Opt out of certain promotional communications
• Raise concerns about the handling of personal information
• Exercise other rights available under applicable law

Certain information may need to be retained where required by law or reasonably necessary for legitimate business purposes.

To exercise an applicable privacy right, please contact us using the details provided below.

16. Children's Privacy

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us.

17. Third-Party Websites and Services

Our website may contain links to third-party websites, services or platforms.

We are not responsible for the privacy practices, content or security of third-party websites.

Customers should review the privacy policies of third-party websites before providing personal information to them.

18. International Data Transfers

Our initial customer base is in India.

As our business expands internationally, certain service providers or technology partners may process information outside India.

Where applicable, such processing will be undertaken in accordance with applicable law and appropriate contractual or organisational safeguards.

We may update this Privacy Policy as our international operations develop.

19. Data Breaches and Security Incidents

If we become aware of a personal-data security incident that requires notification under applicable law, we will take appropriate steps as required by the applicable legal framework.

This may include assessing the incident, taking measures to contain or mitigate the issue and making legally required notifications.

20. Fraud Prevention and Legal Compliance

We may process and disclose personal information where reasonably necessary to:

• Detect or prevent fraud
• Investigate suspicious transactions
• Protect our customers
• Protect our business
• Enforce our policies
• Establish or defend legal claims
• Comply with court orders
• Respond to lawful requests from government or regulatory authorities
• Comply with applicable laws and regulations

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our business
• Changes in technology
• New services
• Changes in data-processing practices
• Changes in applicable laws or regulations

The updated policy will be published on this website with a revised effective date.

Customers are encouraged to review this Privacy Policy periodically.

22. Grievance Redressal and Privacy Complaints

If you have a question, concern or complaint regarding our handling of personal information, you may contact:

Grievance Officer: Anil Gupta

Designation: Proprietor, Gupta Cloth House

Email: support@clothesbygupta.com

Phone/WhatsApp: +91 62396 25382

Support Hours: 11:00 AM–8:00 PM, all days

We generally aim to respond to customer queries and complaints within 24–48 working hours, depending on the nature and complexity of the matter.

23. Contact Us

Gupta Cloth House

Brand: Clothes by Gupta

Address: SCO 1, Royale Estate, Market, Ambala–Chandigarh Expressway, Zirakpur, Punjab – 140603, India

Email: support@clothesbygupta.com

Phone/WhatsApp: +91 62396 25382

Website: https://clothesbygupta.com/